Our Values
Make digital personal: aligning content, community, and commerce to help customers feel good and look their best.
We advocate for humans in all we do, and seek each day to better understand the people we design for and the people we collaborate with.
We create concepts and solutions that connect and inspire others, and tell compelling stories about the vision and what achieving it will take.
We are thorough, learning from multiple data sources, and apply insights to iterate experiences.
“We’re all supporting each other on this journey to make shopping easier for our customers.”
UX Design
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We problem-solve with data to fuse customer and business needs. We launch user-focused solutions at scale through strategic use of design frameworks, user flows, prototypes, UI visuals, and more.
Design Operations
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We support growth, collaboration, and delivery on our team by improving workflows, optimizing our design tools, and managing the team's capacity and budget.
content design
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We collaborate across the organization to ensure the right message gets to the right people at the right time. We craft taxonomies, content strategies, and UX copy to engage, inform, and delight.
user research
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We observe customer and employee interactions to surface attitudes, behaviors, and needs. We conduct diary studies, focus groups, usability testing, and more to collect insights with empathy.
experience strategy
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We provide a forward-looking, big picture view, connecting dots to find opportunities for innovation within the customer or employees' end-to-end journey. Inspirational storytelling helps experiences come to life, helping to unstick and realign teams and partners across domains to a shared vision.
“This is a welcoming place where you're empowered to explore and learn. It's a huge part of our culture.”
Kate (she/her) | experience Strategy
Our Stories
Angelee (she/her)
Content Design
"One of my favorite projects was working on Anniversary Sale. I learned a lot about Nordstrom and built relationships throughout the company. It's amazing to see how much of the organization it takes to pull off the event, the planning, and coordination between our online and physical stores to create a great customer experience. We all had our important piece and it highlighted how every department and contribution matters.”
They.j (they/them)
UX Design
"I'm working on an omni-channel project for Nordstrom Rack where we're thinking about the bridge between digital and in-store shopping. I love thinking futuristically and owning a product end-to-end — from brainstorm to problem statements to concepting. I've also met key players and gotten visibility into other parts of the business such as merchandising, operations, supply chain and marketing.”
Jimit (he/him)
UX Design
“I have a knack for problem solving and have benefited from being an observer and listener. Nordstrom is a design and user focused company that gives me an opportunity to explore solutions best for our customers. What excites me the most is to design an experience which is smart and dumb at the same time to cater the need of our target audience. As a designer it is an aha moment when the design plays the key role in success of the company. The real motivation is working with the talented people, their kindness and patience to help me grow and succeed.”
Angela (she/her)
User Research
"One of Nordstrom's core values is being ‘Customer Obsessed.’ Because of this, the XD team in general and User Research in particular are highly valued, and we're able to effect large changes within the company and our products. I worked on a project that was trying to put digital screens with outfit suggestions into our stores, and the project completely pivoted its strategy because of my study. Ultimately, researchers just want to make sure their work makes an impact, and at Nordstrom, it definitely can!”